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Pinnaki

Solutions · Lead generation

Turn an ad click into a conversation, and a conversation into a lead.

Ads open a chat. A flow asks the qualifying questions, tags the contact as a lead and hands the chat to the right person, with the answers already on the contact.

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Flows come with Professional, from ₹3,499 a month + GST, with a 14-day trial.

Fig. 1 — An ad click becomes a chat; the flow asks two questions, tags the lead and hands it to Priya. Example conversation.

Flows come with Professional, from ₹3,499 a month + GST, with a 14-day trial.

01What you can set up

Where leads come from, and what happens next.

Each item is a feature in Pinnaki today, with the plan it needs.

Click-to-chat ads
Ad links that open a chat on WhatsApp, Messenger or Instagram, so the first thing a visitor does is write to you.
Lead ads on Facebook and Instagram
Pick or create the Instant Form in the ads manager. Each lead is saved as a contact, with the form’s answers on it.
Google Ads lead forms
Submissions arrive as contacts and can send a WhatsApp template at once, with the answers filled into its variables.
WhatsApp forms From Basic
A form that opens inside WhatsApp and collects structured answers in one tap-through screen.
A qualifying flow Professional
Collect Input asks the questions, Condition branches on the answers, Set Attribute saves them and Tag Action adds the “lead” tag.How flows work
Hand off to sales Professional
The Human Handoff block assigns the chat to a person, who picks it up in the shared inbox with the answers already on the contact.
Events back to Meta Professional
The Meta CAPI block sends a conversion event when a flow reaches the step you choose.
Leads from a spreadsheet
New rows in a connected Google Sheet can send a WhatsApp template, for leads you collect somewhere else.

02The leads

Every lead, with what they asked and who has it.

Contacts the flow tagged as leads this morning, from four channels, each with the answer it saved and the person it was handed to.

Example ledger: replies that a flow tagged as leads, with what they asked and who the chat was handed to.
Time · channelWhat they asked · tagAssigned to
10:02WhatsAppIs the Diwali offer on kurtas too?lead · budget ₹2k–5kPriya
10:09InstagramCommented “price?” on a postlead · city JaipurKaran
10:15WhatsAppWhich sizes do you have?lead · size MPriya
10:31MessengerSent the ad’s Instant Formlead · budget ₹5k+Karan
10:44TelegramIs the weekend batch full?lead · course weekendSana
Fig. 2 — Replies a flow tagged as leads, in the order they arrived, and who each chat went to. Example data.5 contacts tagged lead this morning

03How a flow qualifies

Two questions, a tag and a person.

How the chat in Fig. 1 could be set up, with blocks that exist in the flow builder today.

  1. Step 1: Start on the ad

    The flow’s trigger is the ad, or the first message people send from it.

  2. Step 2: Ask, and save the answers

    Collect Input asks for the city and the start date; Set Attribute keeps both on the contact.

  3. Step 3: Tag the lead

    Tag Action adds “lead”, and a Condition can send the ones you don’t serve a polite reply instead.

  4. Step 4: Hand it to a person

    Human Handoff assigns the chat to sales, who see the answers before they write.
Fig. 3 — A flow with interactive buttons, a condition on a tag and a handoff to the team. Example data.

04Questions

Questions, answered.

What sales and growth teams ask before they connect their ads.

Do leads from Facebook and Instagram lead ads come into Pinnaki?

Yes. Each lead from a Meta lead ad is fetched as it arrives and saved as a contact, with the form’s answers stored on the contact. Google Ads lead forms work the same way and can send a WhatsApp template straight away.

Is there a lead pipeline or a lead score?

No. In Pinnaki a lead is a contact your flow has tagged, with the answers saved on the contact and a person assigned to the chat. Filter contacts by the tag to work through the list.

Can we send leads to our CRM?

There is no built-in CRM connector. A flow’s API Call block can send the lead’s answers to your CRM’s endpoint or to your own system, as the flow runs.

Start on the Free plan.

Start on Free with one number and an ad link. Move to Professional when you want a flow to qualify the leads for you.

Start freeTalk to us

Professional: ₹3,499 a month + GST, 14-day trial.