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Pinnaki

Solutions · E-commerce & D2C

From abandoned cart to paid order, on WhatsApp.

Connect your Shopify or WooCommerce store. Pinnaki reminds people about the carts they left, confirms orders from approved templates, and puts every reply in a team inbox.

Free: ₹0 a month for one WhatsApp number. The team inbox comes with Basic, from ₹1,299 + GST.

Fig. 1 — A cart reminder with a button back to checkout, and the conversation it started. Example conversation.

Free: ₹0 a month for one WhatsApp number. The team inbox comes with Basic, from ₹1,299 + GST.

01What you can set up

The messages a store sends every day.

Each one is a feature in Pinnaki today. The plan it needs is marked where it matters.

Abandoned-cart reminders
When a checkout is left unfinished, a sequence of approved templates goes out with the customer’s name, the items and a link back to the cart. The reminders stop as soon as the order comes in.
Order and payment messages
Map store events, such as a new order, to approved templates. Razorpay payments (captured, failed, order paid) can send a template too, and Shiprocket can confirm a cash-on-delivery order when it is booked.Integrations
Catalogue and products Flows from Professional
Connect your Meta catalogue and share it in the chat. In a flow, the Catalogue, Product Card, Product List and Carousel blocks show products where people ask about them.
Payment links Professional
The Payment Link block in a flow creates a Razorpay link for the amount and sends it in the conversation.
Click-to-WhatsApp ads
Ad links open a WhatsApp chat with your number, so a shopper who taps an ad lands in the same inbox as everyone else.
Answers to the usual questions From Basic
The AI agent answers from the documents you upload, such as your delivery, returns and sizing policies, and hands the chat to a person when it can’t.The AI agent
A team inbox for the exceptions From Basic
Wrong address, a damaged parcel, a size swap: replies land in each channel’s Live Chat, where you assign them to the right person.Team inbox

02How cart recovery runs

Four steps, from the checkout to the order.

What happens between a shopper leaving the checkout and the order arriving. You choose the templates and the timing; Pinnaki does the rest.

  1. Step 1: The store reports the checkout

    Shopify or WooCommerce tells Pinnaki about the checkout, with the customer’s number, the items and the link to the cart. Only customers who agreed to marketing are reminded, and carts older than seven days are left alone.
  2. Step 2: Pinnaki waits

    Set up to five reminders, each between 5 minutes and 30 days after the one before. Every step uses a template Meta has approved.
  3. Step 3: The reminder goes out

    The customer’s name, the items (for example “2 x Cotton kurta”) and the checkout link fill the template’s variables; a URL button can carry the link back to the cart. Opted-out and blocked numbers are skipped.
  4. Step 4: The order closes it

    When the order arrives, the reminders stop. The cart is marked as recovered if a reminder went out before the order, and as converted on its own if it didn’t, so you can tell the two apart.

03Before you start

Three things to have in place.

None of them takes long, but the messages can’t go out without them.

Consent
Collect marketing consent at checkout. Customers who didn’t give it never get cart reminders.
Approved templates
Write the reminder and update templates in Pinnaki and submit them; Meta approves each one before it can be sent.
A connected store
Connect Shopify or WooCommerce from Integrations, and a WhatsApp number from the connect wizard.

04Questions

Questions, answered.

What store owners ask before they connect a shop.

Which stores can I connect?

Shopify and WooCommerce, from Integrations in the app. Both send checkouts and orders to Pinnaki, which is what cart reminders and order updates run on. Razorpay and Shiprocket connect the same way, for payment messages, payment links and cash-on-delivery confirmations.

Will people who opted out get cart reminders?

No. Reminders only go to customers who agreed to marketing at checkout, and numbers that opted out of your messages or that you blocked are skipped.

Can customers pay inside the chat?

A flow’s Payment Link block creates a Razorpay payment link and sends it in the conversation. Flows come with the Professional plan.

Start on the Free plan.

Connect one WhatsApp number and your store, approve a reminder template, and let the first sequence run.