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Pinnaki

Channels · Instagram

Turn Instagram comments into conversations.

Someone comments “price?” on a post. Pinnaki replies under the comment, sends the details by DM, and the conversation carries on in your team inbox.

Instagram is on Basic and above (₹1,299 a month + GST). Broadcast messages are ₹0.20 each.

Example data
Fig. 1 — A comment with a keyword gets a public reply and a DM; the flow tags the contact as a lead. Example data.

Instagram is on Basic and above (₹1,299 a month + GST). Broadcast messages are ₹0.20 each.

01Comment-to-DM

A comment is a question. Answer it in the DMs.

Set a public reply and a direct message once. Every comment that matches gets both, at any hour, without anyone watching the post.

Reply to every comment with a DM, or write keyword rules that send a specific reply when a comment contains a word you choose.

Story mentions get their own automatic reply, and a short bot disclosure tells people when they are talking to an automated account.

Fig. 2 — A keyword comment, the public reply under it, and the DM with the price and the link. Example conversation.

02Features

The rest of Instagram, in Pinnaki.

What your team uses every day once the account is connected.

DMs in the team inbox
Instagram conversations arrive in Live Chat, with the same assign, transfer and resolve as every other channel.Team inbox
Ice breakers
The questions people can tap when they open a chat with you for the first time.
Several images in one message
Send two to ten photos together, as one Instagram message.
Persistent menu
An always-on menu in your Instagram DMs, with up to 5 reply or link buttons. Taps arrive in your inbox and flows; people see a changed menu after their inbox refreshes.
Chat moderation
Block a user or move a conversation to spam, from the chat.
Ad links and QR codes
Links and QR codes that open a DM with your account, for ads and offline marketing, with attribution.
Flows on Instagram Professional
Answer common questions with buttons and lists, tag the contact and hand off to a person.Flows

03Comments and Live

Look after your comments, and your Live.

Moderate the comments under your posts and reels, and message the people who comment while you are live.

Comment moderation
Reply to, hide or delete comments on your Instagram posts and reels, and turn comments off per post, from your workspace. Deleting comments and turning them off is for admins and managers. Comments on a Live video can’t be moderated this way.
Instagram Live auto-DM
Send a private message to people who comment during your Instagram Live, by keyword or to everyone. It works only while the Live is running, on a public professional account, with one message per commenter; Meta limits how many can be sent, so not every comment is sure to get one.

04What you need

Three settings in Instagram, then connect.

These are Instagram’s requirements for a business to read and answer DMs through an app.

  1. Step 1: Switch to a professional account

    In Instagram, change the account to a business or creator account.
  2. Step 2: Link a Facebook Page

    Connect the account to the Facebook Page of your business.
  3. Step 3: Allow access to messages

    In the Instagram app, open Settings, then Privacy, then Messages, and turn on access to messages.
  4. Step 4: Connect in Pinnaki

    Sign in with Meta from the Instagram connect screen and choose the account.

05Pricing

What Instagram costs.

Answering people who wrote to you costs nothing per message. Broadcasts have a flat fee.

Instagram message fees
MessageFee
Broadcast message₹0.20
Reply inside the service window₹0.00

Pinnaki fees, October 2026, debited from the prepaid wallet at this price. Instagram is on Basic and above.

06Questions

Questions, answered.

What people ask before they connect an Instagram account.

What kind of Instagram account do I need?

A professional account (business or creator) linked to a Facebook Page, with “Allow access to messages” turned on in the Instagram app. The connect screen in Pinnaki walks you through each step.

Can I reply to every DM?

Meta sets how long after a customer’s message a business may reply on Instagram. Pinnaki follows Meta’s messaging rules for Instagram and shows replies in the same inbox as your other channels.

Does the comment reply go to everyone?

You choose. One setting sends a DM to everyone who comments on your posts; keyword rules send a specific reply when a comment contains a word you set, such as “price”.

Will Pinnaki grow my followers?

No. Pinnaki answers the people who already write to you or comment on your posts. Reach and followers are up to your content and Instagram.

Answer your comments where the sale happens.

Connect Instagram on Basic, with a 14-day trial, and set up your first comment reply.