Cost estimator
Estimate a month on Pinnaki.
Enter what you plan to send. Every WhatsApp message has one price for its category, the same on every paid plan; the other channels have flat fees.
Prices from the Pinnaki rate card, October 2026. Plan prices exclude 18% GST.
01The estimator
What you send, and what it costs.
Pick a plan and enter your volumes. The bill updates as you type.
The bill
One month on Basic. An estimate from the numbers you entered.
| Item | Amount |
|---|---|
| Basic planone month | ₹1,299.00 |
| GST 18%on the plan fee | ₹233.82 |
| Plan invoice | ₹1,532.82 |
| WhatsApp marketing2,000 × ₹1.05 | ₹2,100.00 |
| WhatsApp utility1,000 × ₹0.14 | ₹140.00 |
| WhatsApp authentication0 × ₹0.14 | ₹0.00 |
| Instagram0 × ₹0.20 | ₹0.00 |
| Messenger0 × ₹0.15 | ₹0.00 |
| Telegramnot on Basic, left out | — |
| AI drafts0 × ₹0.50 | ₹0.00 |
| From the wallet | ₹2,240.00 |
| Total for the month | ₹3,772.82 |
Total for the month on Basic: ₹3,772.82.
Estimate only, WhatsApp to India. While a WhatsApp campaign sends, a little more than its cost is held in the wallet and the rest is released.
02How we calculate
The sums behind the bill.
The same rules the app uses when it charges the wallet, written out.
WhatsApp. One price per message to India by category, the same on every paid plan: marketing ₹1.05, utility ₹0.14, authentication ₹0.14. Replies inside the 24-hour customer service window are free. On Free a marketing message is ₹1.16. For other countries the app shows the price before you send.
Instagram, Messenger and Telegram. A flat fee per broadcast message: ₹0.20, ₹0.15 and ₹0.10, whatever the country.
AI drafts. ₹0.50 a draft from the wallet, up to the plan’s monthly allowance. Drafts made on your own AI key are not charged.
The plan. The monthly fee plus 18% GST, paid from the wallet at renewal: ₹1,299.00 + ₹233.82 on Basic. Free costs ₹0.
| Category | Used for |
|---|---|
| Marketing | Offers, announcements and reminders to come back. |
| Utility | Order, delivery, account and appointment updates the customer expects. |
| Authentication | One-time passcodes for sign-in and verification. |
| Service | Replies inside the 24-hour window after the customer writes to you. |
Meta names the categories and approves each template into one of them.
03Questions
Questions, answered.
About the numbers in the estimate.
What about countries other than India?
How close is the estimate to the real bill?
What about replies?
Start on the Free plan.
Start on Free, send a few templates, and read the real cost in the campaign report.
Free: ₹0 a month. Basic: ₹1,299 + GST, 14-day trial.